How to make money on Instagram in 2024
Nowadays people are earning big bucks form social media, Let’s learn how to make money on Instagram in 2024
Mike | 22 February 2024
Can you make money on Instagram?
Hell yeah. It allows creators to earn and make a living on this platform is a top priority for
Instagram, especially amidst growing opposition from TikTok, Snapchat, and YouTube.
One of the best quotes said by Meta CEO Mark Zuckerberg is “Our goal is to be the best
platform for creators like you to make a living,”
In 2024, Instagram ranked as the most downloaded app globally. It holds the position
because it is the fourth most-visited website worldwide, and the 4th most-used social media
platform, boosting to 2.5 billion monthly customers. This sizeable capability target market gives enough possibilities for people to earn more money.
How much money can you make on Instagram?
The numbers can be elusive, as creators and brands guard their revenues closely. On top of
that, quantifying revenue from Instagram is difficult. For example, if you showcase your
talent through a reel, which later goes viral and gets you a record deal, and thousands of
people come to your concert, does that count as Instagram revenue? Similarly, if you share
food videos and direct viewers to your recipe blog, which generates revenue from
advertisements, does that contribute to your Instagram
income?
Though it may seem unconventional, such situations are typical in the journey of successful
creators. Potential earnings on Instagram depend on a variety of factors including
credentials, audience size, engagement, strategy, actual valuation, and perhaps a stroke of
luck
Here are some reported figures of what some producers and celebrities have earned:
- The amount Cristiano Ronaldo reportedly makes per post is $3,234,000
- The amount Lionel Messi reportedly makes per post is $2,597,000
In 2024, a survey was conducted(mostly from the U.S.) about how much money they earn
and here’s what they found:
Top 5 highest paid influencer in 2024
Celebrities become famous easily, especially on Instagram where they automatically gain
thousands of followers. This only happens for some, but it’s impressive to see how much money influencers can earn on social media. Here are the top 5 earners on Instagram right now:
Cristiano Ronaldo – 618.85 million followers, makes around $3,234,000 per post.
Lionel Messi – 498.16 million followers, makes about $2,597,000 per post.
Selena Gomez – with 429.79 million followers, earns roughly $2,558,000 per post.
Kylie Jenner – with 399.78 million followers, earns approximately $2,386,000 per post.
Dwayne ‘The Rock’ Johnson – 396.06 million followers, earns around $2,326,000 per post.
How to make money on Instagram as a business
Being present, active, and engaging on Instagram (and keeping up with trends) is one of the
best ways to make money from Instagram and to find business success on the platform in 2024. Here’s how to do it.
1. Promote offers
Online audiences are the first ones to pick a good deal. Most of the Instagram users prefer
Instagram for shopping.
If you’re running a business, showcase the best thing about your company through
Instagram, utilize Instagram to showcase your company particularly when you’re having a sale, Not only just posting your sale, or special offer on Instagram to advertise a sale to your
audience, at the same time make it easy for share.
For Instance, if you are selling a T-shirt brand @snitch has a lot engagement like comments
by tagging their friends. It’s an incredible way to promote and boost the sale organically
2. Always set a countdown for launch
Always set a “countdown” before launching a new product, by releasing a promo video,
posters, and sneak peek of the products. This creates hype among your followers about your
new launch, so they share your product promo videos, and teasers on their feeds, and
stories. Some of your followers visit your website to get to know more about your product.
Once the release happens your users get a notification reminding them to check the
availability of your product.
3. Set up an Instagram shop
Instagram shops are the direct method of making money from the app. Instagram users will buy products directly using native e-
commerce tools and don’t worry setting up a shop is easier than you think.
Instagram shops are an instant buyers’ best friend(maybe a nightmare depending on them).Your products or services will show up in your follower’s feeds, while they are scrolling so the chances of conversion may be high.
Launching your shop on Instagram is the best way to give quick customer support who all
use social media. customers or followers can DM you or comment on posts about the
purchased product to submit their feedback about your brand.(if you’re not comfortable in DMs, you can use a chatbot to support your customer service team).
When you post your products with buyable items, the little shop icon will appear on the shop
this will let your customers know about your available products
4. Schedule shoppable Instagram posts with Storefries
You can create and schedule or auto-publish Instagram photos, and videos, and post all
your social media content using Storefries.
- Open your Storefries dashboard and go to Composer
- Go to the library, and choose the image you want to publish, select an Instagram
business profile - upload your media and type your caption & hashtags
- Post preview on the right, You can also get a view of how it looks in various social media
platforms - Select Post Now or Later(schedule) your post for the best time to publish to get more
engagement.
5. Integrate a chatbot
One of the easiest ways to provide the best customer support and make sales is by
setting up an Instagram chatbot. A chatbot integrates with both your
Instagram account and website and answers any FAQ from your audience. Should a
question be beyond the chatbot’s capabilities, it directly transfers the communication to a live team member for personalized assistance.
6. Partner with creators
Influencer marketing (collaborating with influencers) allows you
to share your business with your audience.
When you’re looking for an influencer who is tailored to your business by paying attention to their content and values, you want to pick someone who makes sure their social media content is aligned with your business.
For example, if you’re in the fitness industry need to promote your Gym by inviting fitness
influencers because those who follow these influencers are mostly fitness-motivated people.
Similarly, a fitness supplement brand promotes its product with fitness influencers like
Saketgokhale with Muscleblaze.
7. Partner with similar businesses
Like collaborating with influencers, partnerships with other similar business that comes
under your niche allow both sides of the deal to interact with a wide range of audiences.
collaborate with other businesses and conduct a contest, this helps you gain more followers
and creates a way for new followers
8. Advertise on Instagram
Advertising on Instagram is the best way to earn money on the platform and track your
process, if you post any content, you can turn that into an ad by boosting it, and your
Instagram analytics will let you how much difference boosting made for your post.
How to make money on Instagram as a content
creator
If you’re an individual who doesn’t have a business to earn money on Instagram, there are lots of other best ways to earn money on instagram as a person with rock-solid followers, a related niche.
1. Collaborate with brands
Partnering with brands as a creator is the most common way of making money on
instagram. if you have a solid followers, best at your niche content and if you’re an influencer with value the brands will contact you and makes an offer either they give you money for promotion or they give you free products to promote their business to your audience.
Nowadays lots of influencers collaborate with beauty brands. For example,
@urshaynesssccontent creator collaborates with @idunminerals &
@dyou.co skincare brand to promote their brand on Instagram.
2. Join an affiliate program
In an affiliate program, when you want to promote a business product or service. First, join
the affiliate program and become their affiliate so that you will get a unique link or coupon code. Once you start promoting the product or service by making content that aligns with your audience’s values. If your followers finds value in the product you’re promoting, they will click the unique link or coupon code that you’ve mentioned in your content. For every purchase they make through your link, you will get a commission from the company that you’re promoting.
3. Enable live badges
In US, Instagram live badges are a method of making money for creators. when you’re in
live video, viewers can purchase the badge to show their support for you(it will cost between
$0.99 and $4.99).
To turn on the live badges, click your professional dashboard. Then, enable Instagram
monetization. Once you’ve got the approval, you will find the button called Set Up Badges. click that, and you’re ready to go
Note: When your audience buys a badge for you encourage them by saying thank you, this
will encourage other viewers to buy the badges for you.
4. Link to your blog
Making money from your website by selling advertising space it or making money from
YouTube is profitable, and you can use Instagram to guide your followers to visit external
websites using Linktree (where you can place your link in the bio).
For example,
Moto vlogger post the clip of the video and also have the full recorded video on their
YouTube channel.
Fashion influencer posts their new outfits and share where the clothes were designed
and came from.
Food vlogger posts videos of making some recipes, and share the full details of the
recipe on their blog.
5. provide paid tutorials or masterclass
As an influencer, you’re good at specific skills or knowledge you want to share with the
audience or teach them by offering paid tutors or masterclass. For example Finance, Law,
programming, Marketing, video editing, fitness, and more.
As a creator, you need to post valuable content related to your niche that must attract your
followers to make them join your tutorials or masterclass
Take a look at @financewithsharan, founder and CEO @onepercentclub who offers a masterclass about financial independence and more.
save time, managing time with Storefries. From your dashboard, you can integrate your
social media network with your store. add the product to your social media post, and
respond to the command with your product suggestion in one place. Try Storefries 14-days free trial.
Related blog: How to download Instagram videos
Conclusion:
Best way to earn money from Instagram as an Influencer or Business. With its wide range of
user base and dedicated focus on supporting creators, the platform stands strong amidst competition. Mark Zuckerberg’s vision for Instagram as a premier platform to make money. Businesses can utilize features like promoting offers and setting up an Instagram shop, while individual creators can collaborate with brands and offer paid tutorials. In essence, Instagram remains a lucrative platform in the ever-evolving world of social media.
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