When is the best times to post on social media? Many studies suggest sharing your top posts at the beginning of the week and in the morning. To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.
The definitive answer, however, is more complicated. Engagement peaks at different times depending on platform, audience and content type.
We analyzed the research to determine the best times to post for Facebook, TikTok, and other platforms. In addition, we’ve put together a collection of tips to help you develop the perfect bidding plan for your business.
Here’s a quick Note : Generally overall, best times to post on social media is 9:00 AM PST (12:00 PM EST) on Mondays. But every social media network has its own.
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Best time to post on social media Facebook is 10:00 AM PST on Mondays.
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Best time to post on social media Instagram is 9:00 AM PST on Mondays.
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Best time to post on social media Twitter is 9:00 AM PST on Fridays.
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Best time to post on social media LinkedIn is 1:00 PM PST on Mondays.
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Best time to post on social media TikTok is 1:00 PM PST on Sundays.
Is the time you post on social media important?
exactly! Social media algorithms prioritize updated content, so posting when your audience is most active maximizes visibility. This initial increase in attention often leads to increased engagement.
When you post at the right time, your content already reaches a lot of people. If they interact well with your post, they also show to more users.
But here’s the catch: It all starts with great stories about the audience. Posting a good relevant content related to your target audience. The best time to post bad content is useless.
What is the best time to post on social media across all platforms?
After analyzing numerous reputable studies tracking social media engagement across platforms, we’ve determined that the best time to post on social media falls between 9 a.m. and noon on Mondays, Tuesdays, and Wednesdays. Our findings also reveal:
Best days to post on social media: Monday and Wednesday
Worst day to post on social media: Saturday
It shows that a lot of people like to scroll social media in the morning at the start of the week
But is there just one best time to post on social media?
Certainly not. We had to do some bit to combine the findings from different studies. Check out the top posting times from these three surveys:
Storefries: Monday afternoon
HubSpot: 6 p.m. until 9 p.m. The Fridays
Sprout Social: 9 a.m. to 1 p.m. until 1 p.m. on Tuesdays and Wednesdays
Why is HubSpot’s data so unique? Well, it’s based on surveys of Marketers rather than actual user data. We found this contrast between marketer’s perceptions and real user data interesting, so we added it. However, we relied heavily on studies based on user data for our conclusions.
But even if we ignore HubSpot’s stats, there is still a great range in the results!
It turns out that there is no ideal time for anyone to post on social media. You need to consider things like your audience, the type of content you share, and how people engage.
Platforms also play a role—people watch YouTube videos at different times than they scroll through Facebook.
So let’s delve into each platform. Similarly, if you share content across channels (which you should!), there will be specific moments when you aim for successful steps.
Best times and days to post on social media –Facebook ?
Facebook, being one of the most popular social media platforms, has around 2.91 billion monthly active users. Generally, the best time to post on Facebook is 10 a.m. on Monday
The best time to post on Facebook 2024 in the UK is between 8 am to 11 am.
The Best days to post on Facebook is Monday through Saturday
The Worst day to post on Facebook is Sunday
You’ll notice that the best times to post on Facebook are similar to the overall trend. This makes sense since Facebook has the more users, with over 3 billion users. Thus, it has a significant impact on overall results.
Here’s what studies say about the best times to post on Facebook:
Storefries: 10 a.m. Mondays and Thursdays
HubSpot: 6 p.m. until 9 p.m. on Saturday and Sunday
Sprout Social: 8 a.m. to 1 p.m. until 1 p.m. Monday through Thursday
Facebook’s users tend to be slightly older than those on other social media platforms. Moreover, more than half of them are there to keep up with current events. That’s why we see so much activity in the morning—people hitting the books during their coffee and lunch breaks.
Key Takeaways:
For Facebook, aim to share concise and engaging content by noon on weekdays. Experiment with different types of posting, such as photos, videos, and text. Keep in mind
that half of Facebook users check the app several times a day. Consider experimenting with different posting times to see what works best.
Best times and days to post on social media – Instagram?
Around 60% of users log in daily, showing that posting at optimal times can significantly increase engagement and followers. Overall best time to post on Instagram is at 9 a.m. on Monday or Tuesday.
The best time to post on Instagram 2024 in the UK on Monday is early morning (6 am), late-night (10 pm) and noon (12 pm)
The best day to post on Instagram is Monday
The worst day to post on Instagram is Sunday
Instagram’s algorithm should be similar to Facebook’s as both platforms fall under the meta umbrella. Additionally, users using both platforms interact more. So the best times to post on Instagram are the same as on Facebook in any course:
Storefries: 9 a.m. Monday and 8 a.m. Wednesday
HubSpot: 6 p.m. until 9 p.m. On Saturday
Sprout Social: 9 a.m. to 1 p.m. until 1 p.m. on Tuesdays and Wednesdays
Instagram users frequent the platform to share beautiful photos and enjoy. They seem to especially enjoy this distraction at the start of their day.
Key Takeaways
Delight your audience by sharing your most entertaining content at the beginning of the week. Try interesting reels and Instagram stories to see their enthusiasm for short videos. Save your promotions for Thursday and Friday, when people start planning their weekend activities and shopping.
Related Blog : How to Download Instagram videos
Best times and days to post on social media – TikTok?
Generally the best time to post on TikTok is at 9 a.m. on Saturday
The best time to post on TikTok 2024 is 10 am to 11 am mid-week.
The best days to post on TikTok are Tuesday and Saturday
The worst day to post on TikTok is Sunday
TikTok is the other platform on the list, and its users are generally children. This includes the best times to post, as studies have shown:
Storefries: Sunday at 9 a.m. and 1 p.m
HubSpot: 6 p.m. until 9 p.m. On Saturday
Sprout Social: 2 p.m. until 5 p.m. on Tuesdays and Wednesdays
Unlike traditional platforms, TikTok sees more activity during the day and on weekends. Looking closer at the data, we also saw an increase in the morning. People seem to enjoy logging onto TikTok to have some fun before and after work.
Key Takeaways:
TikTok is changing, so keep updating your plan. Share fun, educate and promote to make money on TikTok. Try posting later on weekdays and earlier on weekends. Try informative content in the middle of the morning.
Best times and days to post on social media – YouTube?
YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users as of 2024.Overall best time to post on YouTube is 6 p.m. on Friday
The best time to post on YouTube 2024 is 3 pm to 6 pm.
The best day to post on YouTube is Friday
The worst day to post on YouTube is Monday
Recent research on the best times to post on YouTube is limited. We relied on a variety of sources, including reports from Storefries and older ones from Federated Networks.
Storefries: 2 p.m. until 4 p.m. on Saturday
HubSpot: 6 p.m. until 9 p.m. The Fridays
Federated Networks: Noon to 3 p.m. The Fridays
Because YouTube features long videos, viewers can’t easily watch them in short breaks. This explains why weddings peak later in the day and at the end of the week.
It’s important to understand that the YouTube algorithm works more like Google than a typical social media platform. Your videos won’t appear in the feed right away; Instead, algorithms take the time to index your content and match it with interested users.
Key takeaways:
For YouTube, post something before you want it to be seen so the algorithm can find it. Choose times when your audience isn’t free, especially for longer videos. If you like YouTube Shorts, try posting them for Instagram Reels and see if they work.
Related Blog : How to get More Views on YouTube
Best times and days to post on social media –LinkedIn?
Generally, the best time to post on LinkedIn is 10. a.m. on Monday
The best time to post on LinkedIn 2024 is from 9 am to 10 am on weekdays
The best day to post on LinkedIn: Monday
The worst days to post on LinkedIn: Saturday and Sunday
The data we gathered about the best times to post on LinkedIn shows a clear pattern. It indicates that early weekdays and mornings are optimal:
Storefries: 10 a.m. to noon on Tuesdays and Wednesdays
Hootsuite: 1 p.m. on Mondays
HubSpot: 9 a.m. to noon on Mondays
This finding is not surprising given that LinkedIn is a professional platform where people connect during normal office hours. What is interesting, however, is the growing popularity of video content on LinkedIn alongside traditional text-based content.
Key Takeaways:
While mornings see the highest activity level, LinkedIn users check the platform intermittently throughout the day. Consider posting multiple times earlier in the week to maximize visibility. As we see in conferences at conferences, video content tends to work best later in the day, so save your content-heavy content for the morning, and share short videos in the afternoon for your audience’s they are well involved.
Best times and days to post on social media -Snapchat?
The best times to post on Snapchat are times when user activity peaks. Depending on the specific usage, here are the best windows to launch: –
Afternoon and Evening (2 PM – 5 PM): Snapchat sees significant activity during these hours on weekdays. Many users finish their school or work day and are likely to check their phones.
Night Owls (9 PM – 11 PM): Evenings, especially between 9 PM and 11 PM, are another great time to post. Users generally relax at home and are likely to engage with content.
Weekend: Snapchat maintains steady engagement throughout the weekend. Posting at any time from morning to evening can be effective, as users are more likely to go out and share and view images more often.
When is the best time to post on social media for businesses – Tips ?
As we have seen many referred data about the best time to post on social media all over the map. You will need to create a Plan & Schedule for posting that suits your needs. This tip will help you find out.
Consider your content type
Content priorities change over time. Initially, most posts were text rich, then images gained prominence, followed by the rise of short videos on TikTok. There has been a recent trend to post slightly longer videos.
Different content engages audiences at different times. Consider, for example, a 30-second video review of a popular streaming program aimed at adults. It is best to publish in the evening or on weekend mornings when the target audience has more free time.
On the other hand, if you’re a real estate social media marketer who shares a short Instagram reel to promote a new listing, you’ll get more engagement in the mornings on weekdays when people are looking for home inspiration on short breaks.
Regardless of the type of content, it’s important to consider your audience’s habits and preferences to tell them when to post on each social media platform.
How to know when your social media audience is online
Knowing when to post on social media isn’t just about video length or quality. It’s also about understanding when your audience is most active.
For example, if you share a long video of Paw Patrol scenes, consider that your audience doesn’t follow a certain pattern. Weekday mornings can still be a great time to post.
Look at the analytics provided by each platform to see when your audience is online. TikTok shows you when engagement is up throughout the day, while Facebook and Instagram offer similar insights. Look at these analytics to see the best times to post on each social media platform.
Why You Need to Review Previous Posts
Deciding when to post on social media is a bit like playing Battleship. You try different times, and if it works, good! If not, you try something else.
Check your analytics for the best times. Make a list of each post and when it was published. Then, see how many likes and shares each post received.
If you launch different products at different times, see what works best. For example, if afternoon videos get more traffic than morning photos, try posting more videos during the day.
By looking at your posting history, you can see when your audience is most active. That way you can schedule your posts for when they are most likely to be seen.
Complete a competitive review
You can learn a lot by looking at social media accounts similar to your own. If you get a lot of likes and comments on a Friday afternoon, try to post around that time as well.
Be sure to look for accounts with the same content for the same audience. If your comments are about Last of Us, you don’t want to take over Paw Patrol’s fan page.
Once you have the right estimates, check when they launch their most popular products. Often, listed accounts know the best times to post. If you get to know that top three post perform best in certain time then follow the same time, take note of that as well.
Conclusion
Determining the best time to post on social media is important to maximize engagement. While surveys generally recommend delivering earlier in the week and early in the morning, the best time varies depending on factors such as platform, audience, and content quality.
Research on Facebook, TikTok, and other platforms reveals peak posting times. For example, Facebook sees peak engagement around 10 a.m. on weekdays, while TikTok users are active on Sunday mornings.
Aligning your posting strategy with your audience’s behavior is important. Use platform analysis to determine peak engagement times and adjust your strategy accordingly. By monitoring performance metrics and analyzing competitor posting habits, you can fine-tune your approach and optimize your social media engagement.
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