Google Business Profile

Find the best time to post on Google My Business to boost visibility, engagement, and reach more customers effectively.

Google My Business (GMB), now called Google Business Profile (GBP), is a useful tool for businesses. It helps them appear in local searches, attract new customers, and boost engagement.

It is important to post regularly. However, posting at the right time can greatly affect the number of views, clicks, and interactions your post receives.

In this guide, we will look at the best times to post on Google My Business. We will share strategies to make your posts more effective. You will also find expert tips to boost your visibility in local search results.

Why Posting on Google My Business is Important

Google My Business posts function as short updates that appear in Google Search and Maps when users search for a business. These posts help businesses:

• Promote discounts and special offers
• Share important business announcements
• Highlight products and services
• Inform customers about upcoming events
• Engage with the audience through valuable content

Unlike social media, Google focuses on new and relevant content. Therefore, it is important to post at the right time for the best visibility.

Best Time to Post on Google My Business

Posting at the right time ensures that your content reaches more users, stays visible longer, and generates higher engagement.

Best Days to Post on Google My Business

Day	Engagement Level
Monday	Moderate
Tuesday	High
Wednesay	Peak
Thursday	High
Friday	Moderate
Saturday	Low
Sunday	Lowest

Tuesdays, Wednesdays, and Thursdays have the highest engagement, making them the best days to post.

 

Best Time to Post on Google My Business

Time Slot	Engagement Level
7 AM – 9 AM	High
9 AM – 12 PM	Peak
12 PM – 3 PM	Moderate
3 PM – 6 PM	Low
6 PM – 9 PM	High
9 PM – 11 PM	Low

The best time to post is between 9 AM – 12 PM and 6 PM – 9 PM when users are most active.

How the Google My Business Algorithm Works

Google ranks GMB posts based on:

• Recency – Newer posts are prioritized
• Relevance – Content that matches search intent ranks higher
• Engagement – Posts with more clicks and interactions gain visibility
• Content Quality – High-quality images and strong calls to action (CTAs) improve performance

Since posts remain visible for up to seven days, posting weekly is essential to maintain visibility.

Best Practices for Posting on Google My Business

Use High-Quality Images and Videos

Posts with high-quality visuals receive more engagement. Use clear, well-lit images or short videos to grab attention.

Keep Content Short and Impactful

Google displays only the first 100 characters in preview mode. Ensure the main message appears within the first few words.

Include a Strong Call-to-Action (CTA)

Encourage users to take action with clear CTAs such as:

• Call Now
• Book an Appointment
• Shop Now
• Get Offer

Post Consistently

Posting at least once a week helps businesses stay relevant in local search results. Regular updates signal to Google that your business is active.

Use Keywords for Better Visibility

Integrate local SEO keywords into your posts, such as:

• Best dental clinic in New York
• Affordable car service in Los Angeles

This helps Google rank your posts higher in local search results.

Monitor Google My Business Insights

Analyze views, clicks, and engagement metrics to refine your posting strategy. Identify the type of content that resonates most with your audience.

Common Mistakes to Avoid

• Posting at the wrong time, such as late at night or on Sundays when engagement is lowest
• Ignoring Google’s guidelines, which can lead to post removal
• Not including a clear CTA, reducing engagement
• Posting irregularly, which can cause loss of visibility
• Not optimizing for local SEO, missing out on potential customers

How to Schedule Google My Business Posts

Google My Business does not have a built-in scheduling tool, but businesses can use third-party tools like:

• Google Business Profile Manager
• SocialPilot

• Hootsuite

• Later

These tools allow you to schedule posts in advance and maintain a consistent posting schedule.

Best Time to Post for Different Business Types

Different industries have unique peak engagement times. Here’s when specific businesses should post for the best results:

Industry	Best Time to Post
Retail and E-commerce	9 AM – 12 PM, 6 PM – 9 PM
Restaurants and Cafés	11 AM – 2 PM, 5 PM – 8 PM
Health and Wellness	7 AM – 9 AM, 6 PM – 9 PM
B2B and Professional Services	9 AM – 12 PM, 3 PM – 6 PM

Businesses should adjust their posting schedule based on when their target audience is most active.

Related Blog: Best time to post on social media

Final Thoughts

• Best Days: Tuesday, Wednesday, and Thursday
• Best Time: 9 AM – 12 PM and 6 PM – 9 PM
• Post Frequency: At least once a week
• Use CTAs and high-quality images for better engagement
• Monitor Google My Business Insights to refine the strategy

Businesses can get noticed by posting at the right time and using best practices. This can attract more customers and improve engagement on Google My Business.

 

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