Snapchat

Unlock exclusive AR filters and features with Snapchat Lens Plus! Here’s everything you need to know about this new subscription.

Snapchat has taken Augmented Reality (AR) to a full new level with the launch of its Lens+ membership. If you are someone who likes to play with Snapchat filters, lenses, and the latest AR effects, then Lens Plus membership provides a premium experience as never before. Whether you are a casual user or a content creator, this new feature is packed with exciting equipment and upgrades that give you more control, adaptation, and creativity.

In this full guide, we will break down all the things necessary to learn about the new lens plus membership in Snapchat, in which what it is, the major features, pricing, how to subscribe, and whether it is worth it in 2025.

What is the Snapchat Lens Plus Subscription?

Lens Plus is a paid subscription service introduced by Snapchat that provides exclusive access to users for advanced lens editing facilities and AI-operated tools. It is an expansion of regular lens studio functionality, which is targeted at creators, influencers, and even everyday users who want to upgrade their Snapchat experience.

Lens Plus is a premium add-on for Snapchat that provides users access to AI lens generations, premium templates, advanced editing tools, and early beta features. Think of it as an AR sandbox with superpower – perfect for creators, influencers, and filter fans.

This subscription allows users to go beyond the limitations of regular lens creation and editing. It provides access to experimental tools, AI features, early access to lens innovations, and much more—all designed to enhance the AR experience.

Key Features of Snapchat Lens Plus (2025)

Here’s what you can expect when you subscribe to Snapchat Lens Plus:

🔍 1. AI-Powered Lens Generation

Snapchat now includes the AI Lens Generator for Lens Plus users. Just describe what kind of lens you want in simple words, and Snapchat’s AI will make it for you. It is similar to the AI image generator but in interactive AR form.

💡 Example: Type “glowing cyberpunk mask with neon blue eyes” → AI generates an interactive lens.

✨ 2. Exclusive Lens Templates

The lens plus unlocks the premium templates that are not available to free users. These templates are more dynamic, fashionable, and provide greater adaptation flexibility.

🎨 3. Advanced AR Editing Tools

Customers have access to a more powerful version of the Lens Studio, causing deep control over 3D assets, animation, scripting, and interaction.

🚀 4. Early Access to Beta Features

Lens Plus subscribers are the first to try Snapchat’s latest lens features before they are released to the general public.

🔄 5. Lens History & Remix Options

Reach a long history of the lens you use, as well as new remix capabilities – combine on multiple lenses or customize your previous ones.

🧩 How Lens Plus Snapchat enhances stories and spotlight videos

With Lens Plus, users are not only making filters-they are making scroll-stopping content for stories and spotlight.

Here’s how it helps:

• Use an AI-generated lens to create a unique beauty for a daily Vlog or brand promo.
• Apply interactive filters to promote viewers’ engagement (e.g, tap-to-reveal effects). 
• Get access to animated lenses that automatically sync with music for spotlight videos.

Pro Tip: Pair Lens Plus with trending audio for viral potential in Snapchat Spotlight.

🎯 Lens Plus for Influencer Branding

If you are an influencer or content creator, Lens Plus becomes your personal branding studio.

Here’s how top creators are using it:

• Design a custom-branded lens with your logo or theme.
• Add call-to-action overlays such as “Follow for more” or “Swipe Up.”
• Use filters to match your content style (beauty, luxury, funny, lo-fi, etc.).

Creators are now using Lens Plus to create signature lenses that recognize and reuse fans – building a strong brand identity.

🛍️ Lens Plus for Businesses and Local Brands

Small businesses are becoming creative with LensPlus. Now you can create a custom AR experience for your products, events, or offers.

Examples:

• A bakery makes a lens where users can actually try a donut.
• A fashion store releases a filter that shows how their sunglasses look on different facial shapes.
• Event organizers create a countdown filter for local concerts or festivals.

With geo-fencing and branding tools being added, a digital marketing tool for Lens Plus SMB is being formed.

📊 What’s New & Trending in Lens Plus (August 2025)

Snapchat is quickly turning its lens plus subscription into a powerful creative hub – and it’s catching fire among both Gen Z users and digital creators.

Here are some fresh updates and trends happening now:

🔥 1. Lo-fi Lens Trend with Lens Plus Tools

Creators are using AI-operated generators to make low-fi-style lenses-dreamy filters, pastel overlays, vintage VHS effects, and slow environment animation.

Tip: Use prompts like “lo-fi anime lens with snowfall and lo-fi beats” to generate comfort beauty lenses.

📷 2. Create Lenses from Your Camera Roll

Snapchat is testing a feature where Lens Plus users can upload individual photos or videos as a texture or background for their lenses. Great for artists and individual branding.

📍 3. Geofenced Lenses for Events

You will soon be able to connect your lens to a specific location – great for events, pop-up shops, and festivals. Lens Plus Hyper-Local AR is enabling the content that attaches users to real-world spaces.

Pricing Overview

How to Subscribe to Lens Plus on Snapchat

Here’s how you can activate the Lens Plus subscription:

1. Open Snapchat and go to your profile.
2. Tap on the Snapchat+ section or banner (now includes Lens Plus).
3. Look for LensPlus membership in available schemes.
4. Tap “Free Trial Start” or choose a monthly plan.
5. Confirm the payment through your app store (Google Play / Apple App Store).

Once subscribed, the Lens Plus features will be unlocked in your Lens Studio and camera screen.

📣 Tips to Maximize Your Lens Plus Subscription

Make the most of your subscription with these power tips:

1. Join Snapchat’s Official Lens Creator Community
   Get beta features early and collaborate with others.
2. Create Seasonal or Trend-Based Lenses
   Lenses tied to events (like Holi, Diwali, Halloween) often go viral.
3. Test Different AI Prompts Weekly
   The AI lens generator gets better the more you use it. Try themes like:
   • Retro vibes
   • Cute anime look
   • Cyberpunk future
   • Abstract art filters
4. Use Lens Plus for Business
   If you are the master of a small business, make a branded filter for the launch, store opening, or event.

💡 Real Use Cases of Lens Plus

Here’s how different types of users are benefiting from the subscription:

👩‍🎤 Influencers

• Create viral “face transformation” lenses using AI.
• Use branded templates to pitch products to followers.
• Customize the lens thumbnail for better search.

🧑‍💻 Developers & AR Creators

• Create complex interactive lenses using scripting tools.
• Cooperate with other creators through cloud-based editing.
• Sell premium lens designs to brands through SNAP’s lens network.

📱 Regular Users

• Remix existing filter for birthdays, events, or individual snaps.
• Try a new lens before someone else.

Content creators who rely on unique scenes to attach to their audience.

Snapchat lenses are experimenting with creators or developers of AR.

Pros & Cons of Snapchat Lens Plus

Final Thoughts

Snapchat has an exciting upgrade for anyone with the new lens plus membership, AR, creativity, and visual story. If you want to make lenses from scratch, use AI-operated equipment, or get early access to experimental features, the lens plus provides a premium experience for a small price.

Want more personal and attractive snaps for creators wishing to stay ahead of the curve or users? Lens Plus can just upgrade your new favorite Snapchat.

FAQs: Snapchat Lens Plus Subscription

1. What is the difference between Snapchat+ and Lens Plus?

Snapchat+ is a general premium upgrade with early features, profile badges, and app customizations. Lens Plus is specifically focused on AR tools and lens creation.

2. Can I cancel Lens Plus anytime?

Yes, you can cancel your subscription anytime through your app store settings. If canceled during the trial, you won’t be charged.

3. Do I need Lens Studio installed to use Lens Plus?

Yes, for creators who want to design lenses, you’ll need Snapchat’s Lens Studio app. However, some features (like AI-generated lenses) can be used directly within the main Snapchat app.

4. Is there a free version of Lens Studio?

Yes, Lens Studio is free to use, but it doesn’t include the advanced tools unlocked by Lens Plus.

5. Will Lens Plus features expand in the future?

Absolutely! Snapchat has confirmed more features are in development, including lens analytics, collaboration tools, and more AI innovations coming soon.