Social Media

Curious about the best content creation app these days? Take a look at this list of 15 great apps for creating content on social media!

Finding the right content creation apps for your business can be tricky. There are so many options out there, and picking one that doesn’t fit your needs can distract you from your main goal: following your social media marketing plan.

Using content creation tools can help you become a better and more productive marketer.

We’ve gathered some of the most popular tools for content creators, along with some lesser-known ones our team loves.

With these tools, you can create better blog posts, images, videos, podcasts, and more, all in a short time.

What Are Content Creation Tools?

Content creation tools are gadgets and apps that help creators do their jobs more easily.

These tools include things like ring lights and photo editing apps. They help you stay creative, productive, and organized.

Without these tools, you might spend too much time on small details instead of connecting with your audience.

What Do You Need for Content Creation?

When you start creating content, there are several important things to remember. Here’s what you need and how your favorite content creation tools can help you make great content:

Research and planning: Start by researching the best image sizes for your social media posts. Use tools that help you understand these requirements.

Visual elements: Focus on making eye-catching visuals. Use simple tools to design images that match your brand’s colors, themes, and messages. Add illustrations and text to make them stand out.

Content details: Pay attention to details like how many hashtags you can use, character limits for your posts, and any branding rules you need to follow. Your content creation tools can help you with these specifics.

Video editing: Use video editing software to create engaging videos that capture your audience’s attention and clearly share your message.

Data analysis: Track how well your content is doing by analyzing data and gathering insights. Your tools should help you measure your content’s performance and make decisions based on this data.

Keyword optimization: Use keyword suggestions from your tools to improve your content’s visibility in search engines. Add relevant keywords to make your content easier to find.

Content calendar: Keep a well-organized social media calendar to plan and schedule your content. This will help you post consistently and maintain a steady flow of high-quality content.

By using your favorite content creation tools, you can make the content creation process easier, produce great videos and images, and create content that your audience will love and that will boost your marketing efforts.

5 Must-Have Content Creation Apps

Building your toolkit from scratch? These are our top picks for content creators:

• ChatGPT: Best AI assistant
• Grammarly: Best spelling and grammar checker
• Canva: Best graphic design tool
• Lumen5: Best video tool
• Google Workspace: Content planning tool

Take a look at these content creation tools categorized by type to find apps that fit your content marketing strategy. Whether you want to streamline your process or explore new possibilities, there’s software available to assist you.

AI Content Creation Apps

Let’s first look at AI content creation tools, which are some of the best in the digital world. This section will explain how these tools can help you create great social media posts by highlighting their features and benefits.

We will show how these advanced tools are changing the way content is made, bringing more efficiency and creativity to professionals in different fields.

Whether you’re aiming to engage people on social media or enhance your digital marketing strategies, this part will help you understand and use the power of AI in content creation.

Here is our selection of the best AI-driven content creation tools:

1. Storefries

Storefries is an advanced AI-driven tool designed to enhance social media management from start to finish. It offers features like the AI Post Generator which work together to simplify content creation and distribution across multiple social media platforms.

The AI Post Generator is particularly noteworthy for generating engaging and platform-specific content. By leveraging artificial intelligence, it ensures your posts meet specified guidelines, making it ideal for businesses and individuals aiming to maintain a consistent social media presence without spending excessive time on content creation.

Complementing this, provides intelligent suggestions for content curation and scheduling. It analyzes data to determine optimal posting times and content types that drive engagement, empowering users to make informed decisions about their social media strategy.

Key Features of Storefries:

• Supports various social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube.
• Integrates seamlessly with design tools like Canva, Unsplash, and GIPHY for creative post design.
• Organizes content into categories for a balanced content mix.
• Automatically imports content from RSS feeds.
• Customizes posts for each social media network to maximize engagement.
• Automatically generates relevant hashtags based on content.
• Recycles evergreen content efficiently while phasing out time-sensitive posts.
• Provides a calendar-like schedule for posting across all profiles.
• Offers detailed analytics to track account growth and post performance.
• Facilitates direct engagement with followers’ comments and messages.
• Supports collaboration with team members across multiple workspaces.

2. JasperAI

JasperAI revolutionizes written content creation by providing AI-driven assistance in generating text-based content. It’s particularly beneficial for content creators focused on developing comprehensive social media strategies and producing engaging content across various socail media platforms.

JasperAI simplifies the content development process with templates and suggestions that ensure high-quality, relevant, and engaging content creation. Its ability to understand context and tone helps maintain a consistent brand voice and resonate effectively with the audience.

Key Features of JasperAI:

• Simplifies the creation of blog posts, social media content, and other text-based ideas.
• Provides templates and suggestions to streamline content development.
• Ensures content aligns with brand voice and audience interests.
• Ideal for maintaining consistency across different platforms.

These tools exemplify how AI-driven technology is transforming content creation, offering efficiency and innovation for professionals across digital marketing and social media management domains.

Visual Content Creation Apps

3. Animoto

Animoto offers a range of templates or lets you upload your own photos and videos to create polished video assets swiftly, even without professional editing skills.

Marketers commonly rely on Animoto for social media content, but it’s also great for crafting compelling product demos and tutorials for websites.

Pricing: Animoto offers both free and paid plans.

Alternatives: Canva, Biteable

These tools make it faster, simpler, and more cost-effective to produce professional-grade videos or host engaging webinars and livestreams.

Videos are effective for connecting with audiences across websites and social media platforms.

4. Descript

Descript is a comprehensive editing platform designed for video creators.

Create compelling scenes using unique or stock footage. Utilize AI-powered green screen technology to place presenters in any environment, or produce “talking head” videos with screen recordings.

Generate voice-overs using the speech synthesizer tool, or improve uploaded audio with Descript’s audio cleanup features. Automatic transcriptions are provided, and edits made to the text are reflected in the audio.

Pricing: Descript offers both free and paid plans.

Alternatives: Adobe Premiere Rush

Mobile Apps for Content Creation

Not all content creation apps are desktop-based or cloud-centric. If you’re using your mobile phone, here are a couple of apps worth checking out:

5. AvivA Pro

Are you interested in creating Boomerang-like content to share but prefer not to use Instagram’s Stories feature for it? AvivA Pro is a mobile app that applies a looping effect to your videos or live photos, similar to Boomerang.

You can select the starting point and duration of your loop, making it easy to create attention-grabbing content for your social media profiles. The app also allows you to control video speed, zoom in, and crop details as needed.

6. Hyperlapse

Ever thought mobile apps could replace professional equipment like tripods? Hyperlapse, developed by Instagram, lets you create stunning time-lapse videos with a cinematic quality.

Capture a bustling day in a city without any jerky movements. The app uses Instagram’s own stabilization technology to ensure smooth, professional-looking results.

Hyperlapse is available for both iOS and Android devices, and it’s free to download.

These mobile apps demonstrate how powerful and accessible content creation tools have become, allowing you to produce engaging and high-quality content directly from your smartphone.

Content Planning Tools for content creation

Planning tools are crucial for effective content creation, facilitating administrative tasks and logistics management, especially for larger teams. Organizing tasks, assigning responsibilities, and setting deadlines helps enhance productivity and achieve optimal results.

7. Google Workspace

Google Workspace integrates various tools tailored for content creators, including:

• Calendar: An online tool for tracking tasks and events.
• Docs: An online word processor ideal for collaborative, real-time editing.
• Drive: Cloud storage for documents, images, videos, and more.

Since everything is stored in the cloud, it’s convenient to work across different devices and collaborate with team members from anywhere.

Pricing: Google Workspace offers paid plans.

Alternatives: Microsoft 365

8. Miro

Miro is an online whiteboard tool that excels in brainstorming content ideas, particularly useful during online meetings with remote teams. It supports creating mind maps, flowcharts, task lists, design mock-ups, and more.

Pricing:  Miro offers both free and paid plans.

Alternatives: Mural

9. Trello

Trello is a project management tool that boosts efficiency for content teams. It helps track tasks, deadlines, assignees, and more. Integrations with other content creation tools simplify workflows, such as creating new Miro boards or attaching folders from Google Drive directly within Trello.

Pricing: Trello offers both free and paid plans.

Alternatives: Monday.com, ClickUp, Asana, Notion

These tools illustrate how effective planning and organization can streamline content creation processes, enabling teams to collaborate seamlessly and achieve their content goals efficiently.

Podcasting Apps for content creation

Podcasting has become extremely popular, especially among B2B marketers. Utilizing the right audio content tools can help you fully leverage this channel, even without needing specialized skills.

10. Buzzsprout

Buzzsprout serves as a platform for hosting podcasts. It stores your podcasts online and distributes them across platforms like Apple Podcasts, Spotify, and Google Podcasts. You’ll receive insights into each episode’s performance, including listener device and location data. This information can help you enhance your content and promotional strategies.

Pricing: Offers both free and paid plans.

Alternatives: Libsyn, Transistor, Podbean, Spotify for Podcasters

11. Scribie

Scribie provides audio and video transcription services. You can opt for automated transcription or pay extra for professional transcription services. Having a text version of your podcast helps search engines understand your content, potentially improving its visibility in search results. It also enables you to reach audiences who prefer reading over listening.

Pricing: Offers paid plans.

Alternatives: Rev, Happy Scribe, Izitext.io

Here’s a reorganized and simplified version of the information about free content creation apps:

Free Content Creation Apps

You can create professional-looking content with these free tools. Here are our top recommendations:

12. Pablo

• Pablo is a simple photo editing tool that helps you design posts effortlessly.   It’s completely free, with no hidden costs once you start editing.     

• Features include access to over 50,000 images, the ability to add your logo, stylish fonts, and filters to enhance your images.
•  After creating your image, you can resize it for different social media platforms without starting over.

13. Animaker

• Animaker is a versatile video-making platform suitable for beginners, professionals, and non-designers. It’s known for being easy to use and fun.

• Free to use with options to upgrade, Animaker supports various video formats such as animation, live-action, explainer videos, and more.
• Features include drag-and-drop functionality, ready-made templates, stock videos, photos, and the ability to add music to your videos.

14. Easel.ly

• Easel.ly focuses on creating engaging infographics, an essential part of any content strategy.

• Choose from a library of templates, customize with icons, charts, and images, then download in your preferred format.
• Ideal for increasing audience engagement, boosting sales, and improving communication.

15. Make a Meme

• Memes can humorously express ideas that words sometimes can’t. Make a Meme lets you create your own memes quickly and easily.

• Upload an image, add top and bottom text, and customize your meme.
• Available as a free app, with an additional version on the app store for convenience.

These apps offer powerful tools to enhance your content creation without any cost, making them perfect for various marketing and communication needs.

End’s Up: Prepare to Improve Your Digital Content

Creating interesting digital content doesn’t have to be hard. Nowadays, there are apps, platforms, and tools made for professionals, beginners, and people who aren’t designers.

Depending on what you need for your business, you can choose apps for making visuals, mobile apps, tools for making video clips, and even ones that let you download for free.

But it’s not just about making the content. Once you’ve made a great video, it’s important to share it with the world using a tool for managing social media.

That’s where Storefries  comes in. Start your 14-day free trial today and share your content on all social media platforms!