LinkedIn

Wondering when to post on LinkedIn in 2025? Find the best times to boost engagement, reach more people, and grow your network

LinkedIn is the main platform for professionals, businesses, and brands. They use it to establish authority, obtain leads, and build strong networks. However, creating high-quality materials alone is not enough. Posting at the right time can help your content reach more people and meet your requirements. 

In 2025, LinkedIn’s algorithm will still focus on engagement and relevance. This means that posts that receive early likes, shares, and comments are more likely to appear in users’ feeds, making timing an essential factor in LinkedIn marketing. 

In this article, we will examine the best time to post on LinkedIn in 2025, discuss how to find your ideal posting time, and share strategies to increase engagement.

Why Timing Matters on LinkedIn

The feed of LinkedIn works differently from other social media platforms. Unlike Instagram or Facebook, where posts can disappear quickly, LinkedIn prioritizes engagement. When a post gets an initial conversation, it asks the algorithm of LinkedIn to show more people. It leads to high visibility. Posting at the right time, you can: 

• Increase the reach and visibility of your post 
• Get high engagement rates (choice, comments, shares) 
• Improve your brand authority and idea leadership 
• Drive more website traffic and lead generation

Best Time to Post on LinkedIn in 2025

Overall Best Times to Post

Based on recent data and trends, the best times to post on LinkedIn in 2025 are:

• Tuesday to Thursday: 8 AM – 10 AM and 5 PM – 7 PM
• Wednesday: 12 PM – 2 PM (Peak Engagement Period)
• Saturday & Sunday: Lowest Engagement Days

Best Days to Post on LinkedIn

Not all days perform equally well. Here’s a breakdown of LinkedIn post performance by day:

• Tuesday, Wednesday, and Thursday are the best days for posting. Professionals are actively engaging with content in the middle of the week.
• Monday – Engagement is slightly lower as people are catching up on emails and work.
• Friday – Engagement drops after 3 PM as people prepare for the weekend.
• Saturday & Sunday are the worst days for engagement, as professionals are less active on LinkedIn.

Best Posting Times by Industry

Different industries have unique audience behaviors. Here’s the optimal posting time by industry to maximize engagement:

1. B2B Companies

• Best Time: 7 AM – 9 AM and 5 PM – 6 PM (Tuesday to Thursday)
• Reason: Decision-makers and professionals check LinkedIn before work and after office hours.

2. B2C Companies

• Best Time: 11 AM – 1 PM (Wednesday & Thursday)
• Reason: Lunchtime is a great opportunity to engage consumers and professionals.

3. Tech & IT Industry

• Best Time: 10 AM – 12 PM (Wednesday & Friday)
• Reason: IT professionals are most active in mid-morning.

4. Healthcare Industry

• Best Time: 6 AM – 8 AM (Tuesday & Thursday)
• Reason: Healthcare professionals check updates early in the morning before work.

5. Finance & Banking

• Best Time: 7 AM – 9 AM and 6 PM – 8 PM (Tuesday to Thursday)
• Reason: Financial experts engage before and after work hours.

How to Determine Your Best Posting Time

While general recommendations are useful, the best posting time for your business may vary. Here’s how to find your optimal posting time:

1. Analyze LinkedIn Analytics

LinkedIn provides analytics that show post-performance. Check when your audience is most active and adjust your posting schedule accordingly.

2. Test Different Posting Times

Experiment with different times and measure engagement levels. Adjust based on what works best.

3. Understand Your Audience’s Behavior

Know your target audience. Are they executives checking LinkedIn early in the morning? Are they freelancers active throughout the day?

4. Leverage LinkedIn Scheduling Tools

Use tools like Storefries, Buffer, Hootsuite, or LinkedIn’s built-in scheduler to automate posts at optimal times.

Proven Strategies to Maximize LinkedIn Engagement

1. Create High-Quality Content

Engaging, informative, and valuable content gets more traction. To capture attention, use a mix of text, images, videos, and carousels.

2. Encourage Interaction

Engagement drives visibility. Ask questions, share insights, and invite comments to boost your post’s reach.

3. Use Relevant Hashtags

Adding 3-5 relevant hashtags increases discoverability. Use industry-specific hashtags to target the right audience.

4. Engage with Your Network

Comment on other posts, reply to comments and start conversations. LinkedIn favors users who actively engage with content.

5. Post Consistently

Posting 2-3 times per week keeps your audience engaged without overwhelming them. Consistency builds authority.

6. Optimize for Mobile Users

Over 57% of LinkedIn traffic comes from mobile devices. Use short paragraphs, bullet points, and eye-catching visuals for better readability.

7. Repurpose Content for Maximum Reach

Transform blog posts into LinkedIn articles. Change infographics into carousel posts. Convert videos into LinkedIn Stories. This will help you reach a larger audience.

LinkedIn Algorithm Changes in 2025 – What You Need to Know

LinkedIn continuously updates its algorithm to improve user experience. Here are key updates in 2025:

1. Higher Priority for Meaningful Conversations

LinkedIn is focusing more on long-form discussions rather than short, promotional posts. Posts with detailed insights, personal experiences, and expert opinions perform better.

2. More Visibility for Personal and Employee-Generated Content

LinkedIn is giving more visibility to posts from individuals rather than company pages. Encourage employees to share content for better reach.

3. Hashtag Optimization is Key

The right mix of hashtags (broad and niche-specific) helps improve content visibility. Avoid overusing hashtags, as it can reduce post reach.

4. Focus on Video and Carousels

Videos and carousel posts are seeing higher engagement rates compared to plain text posts.

Related Blog: How to Get More Followers on LinkedIn

Conclusion

Knowing the best time to post on LinkedIn in 2025 can significantly boost your engagement, visibility, and business growth.

Key Takeaways:

✔ Best Days to Post: Tuesday – Thursday (8 AM – 10 AM & 5 PM – 7 PM)

✔ Worst Days to Post: Saturday & Sunday

✔ Best Time Varies by Industry: Track analytics for optimal scheduling

✔ Post Consistently & Engage: 2-3 posts per week for steady growth

By following these strategies and timing your posts correctly, you can maximize engagement and build a strong LinkedIn presence.

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