Free SEO Tools You Must Know in 2024
In this blog , we have all the Best free SEO tools that can grow your organic rankings and you can get started on optimizing your website.
Rosin | 28 March 2024
Some jobs simply let you succeed by being smart, strong, or willing. But that’s not what it’s like to be an SEO marketer. In today’s world, marketers like me need some special tools to do our job effectively. These ” Free SEO Tools “ help us monitor the efficiency of our work, fix any problems, suggest ways to improve, track our progress, and simplify our daily tasks.
Look at a different type of SEO software, including the ones I already use, for best practices. Find out the best SEO Tools.
All of These seo free tools works 100% in 2024.
Free SEO Tools You Must Know in 2024
- SEO Clarity – An SEO AI assistant tool
- Surfer – Offering AI integration
- Semrush – Specializing in SEO rank tracking
- SEOptimer – Ideal for SEO audits
- Ahrefs – Known for competitor research
- Clearscope – Focused on SEO content optimization
- Letterdrop – Providing SEO content automation
- BuzzSumo – Assisting in SEO content ideation
- AnswerThePublic – Great for content research on a budget
- Majestic – Specialize in Backlink analysis
What is an SEO tool?
An SEO tool is a software that helps improve different aspects of an SEO campaign. These tools do a lot, including keyword search analysis, automated reports, tips on making the best use of AI, and tracking how well your site is performing
It can be hard because there are so many different types of software for specific parts of SEO. I tried to keep things consistent by not including features focused on only one or two small SEO categories, like Moz’s title tag tool. Instead, I looked at products that fit into four main SEO categories
What is an SEO audit Tool?
These tools are specifically designed to analyze one or more measures related to search engine optimization tasks.
What is Keyword Research?
These tools are primarily used to report or focus on keyword search metrics to help find keywords. They don’t specifically look at the ranking performance of individual webpages or domains.
What is Rank Trackers?
Most SEO ranking trackers basically look at how well a webpages or domain rank for specific keywords. They also have some additional tools for SEO services, but not as many tools in general.
All-in-one SEO tool: Like rank trackers, all-in-one SEO free tools have many features, but cover a wide range of tools. They can sometimes be used in place of other types of tools and often have advanced features like automation and AI.
I reviewed many tools myself, but I wasn’t able to try them all myself. When I couldn’t, I relied on actual user experiences, software demos, joint reviews, and Reddit forums to get the information I needed.
What makes good SEO Tool?
Since SEO tools can be categorized differently, it can be a bit difficult to determine the quality. In order to evaluate them as thoroughly as possible, I examined several products and established quality standards that applied to all categories.
SEO-centric functionality: Each tool should include features on a particular aspect of search engine optimization, appropriate in categories such as keyword analysis, on-page display optimization, website performance reporting, content consideration, or competitor analysis
Value: How accurately does the price reflect the quality of the product? Specific-purpose Tools should be effective enough to Justify Subscription your user with advanced Tools should provide advanced results. Overall, the paid tool should provide more value than the free option.
User experience: How easy is the tool to integrate, learn and use? Users can easily understand the features of a tool, even the complex ones, without relying on simple and ineffective tools.
Integrations: Integration is important for SEO tools because digital marketers often use different software products. Users should easily integrate these tools into common sessions for tasks such as meetings, scheduling, reporting, and customer relationship management.
Best AI assistant tool for SEO
seoClarity
SEO tool category: All-in-one
seoClarity pros:
- Generative AI assistant
- Extensive suite of SEO analysis tools
- Rich content optimization tools
seoClarity cons:
- Custom or unclear pricing for lowest and highest tiers
- Expensive middle-tier plans
- Fairly bare-bones interface
It is a super handy tool that does a lot for your SEO needs. It looks like an all-in-one package, offers tons of features for SEO and content optimization, and has a cool AI assistant named Sia. With seoClarity, you can do things like track your website’s ranking, gain insights into search trends, and analyze your competitors.
It helps you create and edit things, like Clearscope. The really cool one is Sia, which can help you write better articles by suggesting keywords as well as creating titles and descriptions for you. Sure, seoClarity is a little pricey, but if you can afford it, it’s totally worth it.
seoClarity Pricing:
- Prices start at $3,000/month for Core and $4,500/month for Professional.
Related Blog : Best AI Tools for Social Media in 2024
Best Free SEO tool for AI integration
Surfer
SEO tool category: SEO audit
Surfer pros:
- Simple AI integrations
- Unique SEO insights
- Exports content directly to WordPress
Surfer cons:
- Fairly expensive
- Requires credits that don’t roll over
- Surfer AI feature is charged by article
It is obviously very valuable for keyword analysis. What really sets it apart, though, is its amazing AI features. Surfer offers five straightforward tools: keyword research, content editor, statistics, domain organizer, and SERP analyzer.
While these may look like devices in other products, Surfer enhances them with simple AI integration. For example, its keyword research tool forms topic ideas based on user input, seamlessly delivers to AI-powered content editor for story creation and optimization SERP Analyzer for insightful charts on top ranking links, as word count, keyword density f and provides valuable metrics.
Additionally, Surfer integrates with Jasper to further improve content creation at an additional cost. Despite its high price, Surfer’s robust features make it a worthwhile investment for users looking for advanced SEO solutions.
Surfer pricing:
- Essential ($89/month), Advanced ($179/month), Max ($299/month), Enterprise (custom)
Best Free SEO tool for rank tracking
Semrush
SEO tool category: Rank tracker
Semrush pros:
- Massive suite of high-end rank and keyword tracking tools
- Customizable dashboard
- Enterprise-level functionality
Semrush cons:
- Premium pricing
- Not quite as feature-rich as all-in-one tools
This is widely recognized as a leading tool in SEO. Its robust and scalable insights meet the business management needs of SMBs and enterprises. Although Semrush excels in a variety of areas, its primary focus is keywords, SERP analysis, and page ranking metrics.
In addition to its comprehensive dashboard that provides detailed information about a domain’s performance metrics, including authority, backlinks, traffic, organic keywords, and time spent on site, Semrush offers customizable widgets for insights that in-depth and report generation for. Though space limits a full breakdown, some notable additional tools include Keyword Gap, among others.
Keyword Gaps: Analyzes websites or domains to identify missing keyword opportunities.
- Backlink Gaps: Compares backlink profiles between websites or domains.
- Keyword magic tool: Automatically generates keyword suggestions based on the specified search term.
- Position Tracking: Provides customizable daily updates on your website and competitor rankings for specific keywords.
As a rank tracker, Semrush focuses primarily on keyword and SERP tracking features, which lack some of the other advanced optimization tools, however, Semrush offers additional extensions such as its free AI Writing Assistant app for to fill these gaps. Additionally, its integration with Zapier further enhances its integration and automation capabilities. Here are a few examples of how it works.
Semrush pricing:
- Pro ($129.95/month), Guru ($249.95/month), Business ($499.95/month)
Best Free SEO tool for SEO audits
SEOptimer
SEO tool category: SEO audit
SEOptimer pros:
- Simple, effective SEO diagnostics
- Wide range of tools for testing specific SEO elements
- Reasonably priced
SEOptimer cons:
- Limited suite of tools to fix issues
- Many tools aren’t particularly complex
Think of SEO audit tools like doctors: they can find problems, but it’s up to you to fix them. SEOptimer is great for finding SEO problems on websites or pages and provides simple tools to solve them.
Just enter your website into SEOptimer, and you’ll get a quick grade from A+ to F, showing where you’re losing traffic due to SEO, backlinks, user experience, performance, and social media. You will also find useful tips to improve your score.
These suggestions are helpful and specific, like suggestions to add Instagram links or Facebook Pixel codes for better targeted advertising. Performance scores provide insight into load speeds and optimization tips for images and JavaScript bugs.
SEOptimer also provides tools such as code minifiers and generators for meta tags, keywords, and XML sitemaps to help eliminate them. In addition, it provides additional tools for analyzing SEO features such as favicons, font sizes, and keyword rankings. While not as advanced as dedicated SEO platforms, it is a handy and useful tool.
Best Free SEO tool for competitor research
Ahrefs
SEO tool category: Rank tracker
Ahrefs pros:
- Accurate, timely ranking data
- Detailed keyword analytics
- Less expensive than Semrush
Ahrefs cons:
- Limited reporting tools
- Tool suite is mostly limited to analysis and monitoring
If Semrush isn’t your thing, Ahrefs is similar and slightly affordable. It’s also great for tracking rankings and monitoring competitors.
Ahrefs works like Semrush in tracking rankings and site audits. It also has cool extras, like Web Explorer, which shows how pages rank for certain keywords.
Ahrefs is superior to other competitor tools that cater to content optimization and keyword research. Its Content Gap tool compares which competitor’s keywords are ranking for , and the Link Intersect tool identifies who is connecting with them.
When you look at competitors, you can dig deeper into their pages to see what’s popular. It’s traffic value metric shows how much money keywords can generate.
It is , like Semrush, is great for ranking and competitor analysis, but may not include everything you need.
Ahrefs pricing:
- Lite ($99/month), Standard ($199/month), Advanced ($399/month), Enterprise ($999/month)
Best Free SEO tool for content optimization
Clearscope
SEO tool category: SEO audit
Clearscope pros:
- Highly detailed content insights
- Keyword discovery tool
- Page performance tracking
Clearscope cons:
- Very limited tool suite
- Premium price
- Monthly credit allotment
Surfer’s AI-powered content editor is impressive, but if you’re looking for something similar, check out Clearscope . Clearscope is laser-focused on content optimization, making it stand out among SEO tools.
Unlike other tools, Clearscope’s dashboard revolves around reports rather than keywords or links. You enter a keyword, and Clearscope is a content optimization interface. Here, you can start typing, apply templates, or import content from a URL. Clearscope then provides content ratings, readability scores, and a list of relevant keywords to optimize your content. These keywords are ranked by relevance and frequency at the top of the list.
The content editing interface is intuitive, offering editing, WordPress and Docs integration, and keyword highlighting. You can switch between keyword research, query, and outline tabs for even more insights. The term map visually identifies relevant keywords used by competitors.
In addition to content optimization, Clearscope offers performance analysis tools such as page statistics, status tracking, and content degradation modules. These help you evaluate the performance of your website and estimate its value. In addition, Clearscope’s keyword discovery tool suggests selecting keywords based on title ideas or URLs.
Clearscope may not be the most versatile or expensive tool, but it excels at maximizing content effort
Clearscope pricing:
- Essentials ($170/month), Business (custom), Enterprise (custom)
Best Free SEO tool for scaling SEO content creation
Letterdrop
SEO tool category: Hybrid
Letterdrop pros:
- Automatically turns video content into blog posts
- Has content management capabilities
- Find and Replace feature changes internal links in batches
Letterdrop cons:
- Not as feature-rich as competing all-in-one SEO tools
- Reporting and diagnostic tools aren’t as rich as some competitors
In a world of similar SEO tools, Letterdrop stands out. It’s part content manager, part SEO checker, and part keyword explorer—a unique tool that offers a mix of features. A unique feature is the automatic nature of the features.
Other tools focus on keywords, letterdrop prioritizes content. It interacts with your website and provides business insights on the page. It also helps you optimize your site overall, suggests internal links and prevents broken links. In addition, its Pages to Refresh feature identifies which pages need to be refreshed.
Letterdrop simplifies writing for new posts. It turns content suggestions, reviews, and even videos into blog posts. While it can’t automate your entire content program or cover all SEO needs, it’s a valuable tool for creating quality content. Additionally, its integration with Zapier allows for further automation.
Letterdrop pricing:
- By request
Best Free SEO tool for content ideation
BuzzSumo
SEO tool category: Keyword research
BuzzSumo pros:
- Rich keyword data
- Innovative content idea tools
- Robust suite of content analysis tools
BuzzSumo cons:
- Premium price
- Limited reporting features
It stands out as a top-notch keyword research tool, providing better search trend reporting, headline idea generation, and SERP tracking than many all-in-one products although it is more robust than AnswerThePublic for the comprehensive set of features it offers.
BuzzSumo, you get more bang for your buck in keyword research. Its tool provides detailed metrics such as CPC, volume, competition levels and insight graphs. Each keyword suggestion includes question ideas, story ideas, and block charts.
The Content Generator is a unique feature. Just enter a topic, and you’ll see evergreen reviews, engagement scores, and related questions. You’ll also find projections for content success factors like word count and format, as well as publishing and sharing recommendations.
BuzzSumo offers additional features such as content tracking, influencer ideas, outreach resources, and content analysts. It’s well worth the investment for content analysis and opinions, especially if you already use rank trackers or all-in-one platforms.
BuzzSumo pricing:
- Content Creation ($199/month), PR & Comms ($299/month), Suite ($499/month), Enterprise ($999/month)
Best Free SEO tool for content research on a budget
AnswerThePublic
SEO tool category: Keyword research
AnswerThePublic pros:
- Very affordable, with lifetime offering on lowest tier
- Unique data visualization
- Search trend monitoring and alerts
AnswerThePublic cons:
- Limited to keyword research data
- Only includes search data for Google, YouTube, and Bing
(ATP) is a budget-friendly tool that helps you understand what people are searching for online. Unlike high-end keyword tools, ATP focuses on user search behavior, giving you valuable insights at a fraction of the cost.
What sets ATP apart is its user search behaviour to keyword research. It provides metrics like volume and cost-per-click (CPC), but also offers visual breakdowns of user intent. When you enter a search query, ATP instantly shows you volume, CPC, and the query’s ranking potential and intent. Its dynamic visualizations make it easy to explore related queries and longtail variations.
ATP allows you to organize searches, hide irrelevant keywords, and compare data insights over time. Plus, it offers search trend alerts to stay updated on timely topics. With plans starting at just $9/month and a lifetime access option for $99, ATP offers excellent value for keyword research
AnswerThePublic pricing:
- Individual ($9/month or $99 lifetime), Pro ($99/month), Expert ($199/month)
I Liked these Free SEO Tools in 2024 but didn’t crack it:
Am I suggesting that there are only nine exceptional SEO tools available? Absolutely not. Below are some products that I found impressive but didn’t quite make it onto the list. Each of these offers at least one standout feature or application for SEO professionals.
RankMath : It is a best wordpress plugin for SEO for WordPress Websites but Yoast is better
RankIQ: A distinctive keyword research platform that categorizes queries into numerous preset topic niches, categorized by difficulty versus volume.
Rank Ranger: More affordable than premium rank tracking and all-in-one platforms, it also includes a range of white-label reporting tools.
SE Ranking: A reliable rank tracker with an extensive set of tools at affordable pricing, ideal for freelancers and SMBs.
Rank Math: An all-encompassing WordPress SEO plugin that competes with Yoast in functionality.
SISTRIX: A comprehensive SEO platform featuring a unique visibility rating system and specialized Amazon search optimization tools.
Moz: A top-tier rank tracker offering numerous useful free tools, including the title tag previewer mentioned earlier.
Jasper: An AI writing tool focused on generating SEO-friendly content with a suite of SEO-centric features.
Related Blog : Basic Seo and 10 SEO Tools to boost your business
Conclusion:
SEO world, success isn’t just hard work. It’s about using the right tools. These tools help us do our job better by solving problems, tracking progress, and simplifying things. From SEOClarity to Ahrefs, each tool has its own special way of helping us. And while there are many tools out there, the ones mentioned here are some of the best. So, with the right tools in hand, we can meet any SEO challenges and succeed in our digital marketing efforts
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