TikTok

How much does TikTok pay per view, and what happened to the Creator Fund? Here’s a simple guide on how to make money on TikTok and learn about the Creativity Program.

How much does TikTok pay, and what happened to the Creator Fund? Here’s a guide to making money on TikTok.

Imagine that you promised to spend only 10 minutes on TikTok, but 2 hours ago you were still lying in bed watching a still video.

TikTok has a lot of videos for everyone, and it’s super easy to keep watching for long periods. Did you know that people spend about 68 minutes a day on TikTok?

But what about the creators who make the videos? How much money do you make from TikTok? And how does TikTok pay per view?

Curious about how much TikTok pays creators for all those endless hours of scrolling and laughs?

Stay tuned to find out!

How Much Does TikTok Pay?

TikTok once had two main programs for content creator: the Creator Fund and the Creative Program.

Despite being one of the most popular platforms globally, TikTok has faced criticism for its creator payout rates. Business Insider reported that popular creators like Mr. Beast and Hank Green have voiced concerns about low compensation for creators.

Creators on TikTok generally earn between 2 to 4 cents per 1,000 video views, primarily through the TikTok Creator Fund.

The Creativity Fund was launched in 2020 to reward creatives with diverse ideas and engagement rate. TikTok promised $1 billion in three years for users in the U.S., U.K., Germany, France, Italy, Spain and many others. But many producers found the fees too low, sometimes as little as a few dollars for millions of viewers.

While TikTok never disclosed an exact fee, its estimated revenue ranges from $0.20 to $0.40 per 1,000 views. As of February 2024, no new entries were accepted in the Creator Fund.

Instead, TikTok launched a creative program, starting in 2023 for creators in the US and expanded to other eligible countries in early 2024 Tiktok Creator’s fund.

What is the TikTok Creator Fund?

The TikTok Creators Fund is an initiative designed to support creators on the platform by providing $300 million to compensate character creators for shorter TikTok videos.

Creator Fund Eligibility

Creators interested in joining the Creators Fund must meet certain eligibility criteria:

1. Location: Must reside in the US, UK, Germany, France, Spain, or Italy.
2. Age: Players must be at least 18 years old.
3. Followers: You must have at least 10,000 followers on TikTok.
4. Views: Creators had to have at least 100,000 video views in the last 30 days.
5. Community Guidelines: Their TikTok account must follow TikTok Community Guidelines.

There is a separate function for creators making full-length TikTok videos, although specifics are often provided separately.

How to Join Creator Fund

To join the TikTok Creator Fund, follow these steps:

1. Log into your TikTok account: Open TikTok and log in with your credentials.
2. Go to your account settings: Tap on your profile picture or avatar to access your account settings.
3. Navigate to “Creator Tools”: Look for the option labeled “Creator Tools” in your account settings menu.
4. Find “Creator Fund” under “Creator Next”: Within the “Creator Tools” section, locate “Creator Next” and then select “Creator Fund.”
5. Submit your application: Follow the prompts to submit your application for the TikTok Creator Fund. You may need to provide information about your account and verify that you meet the eligibility criteria (such as follower count and recent video views).

By completing these steps, you can apply to join the TikTok Creator Fund and potentially start earning compensation for your content on the platform.

The TikTok Creative Service Beta is designed for creators who create high-quality and long videos on the platform. These creators have opportunities to earn rewards as they continue to create and share their long-term content.

What is the TikTok Creativity Program Beta?

Highlights about the creative program beta:

1. Focus: This focuses on post-length posts that are considered positive by TikTok standards.
2. Reward: Producers who participate in the program may receive rewards based on their participation and performance ratings.
3. Switching Program: If a creator is already a member of the TikTok Creator Fund and decides to join the Creativity Program Beta, they can no longer access the Creator Fund. This means that manufacturers need to consider their options carefully before making a decision.

Creativity Program Eligibility

To be eligible to apply for the Creativity Program Beta, creators must meet the following criteria.

Location: Based in the US, UK, Germany, France, Spain, or Italy.

Age: At least 18 years old.

Followers: You have at least 10,000 followers on TikTok.

Views: The video has been viewed at least 100,000 times in the last 30 days.

Guidelines: Make sure accounts comply with TikTok’s Community Guidelines.

These requirements ensure creators are staged and demonstrate the ability to appeal to significant audiences with their content.

How to Join the Creator Program

Here’s how to join the TikTok Creator Program depending on your current enrollment status:

If you’re already enrolled in the Creator Fund:

1. Open the TikTok app and tap on your Profile.
2. Tap the Menu button (☰) located in the top right corner, then tap Settings.
3. Select “Creator tools” and then tap on “Creator Fund.”
4. At the bottom of the page, tap “Switch.”

If you’re not currently in the original Creator Fund:

1. Open the TikTok app and tap on your Profile.
2. Tap the Menu button (☰) located in the top right corner, then tap Settings.
3. Select “Creator tools” and then tap on “Creativity Program.”

After applying: You will receive a notification within three days to let you know if your application was successful.

Following these steps ensures that you can navigate through the process smoothly, whether you’re switching from the Creator Fund to the Creativity Program or applying for the first time.

Related blog: Tikok video Sizes

How Creators Are Paid on TikTok?

Influencers on TikTok get paid based on several key criteria:

1. Number of views: The more views your video gets, the more money you can make.
2. Authenticity of views: TikTok ensures that the footage is authentic and not artificially inflated.
3. Level of Engagement: High levels of engagement, such as likes, comments, shares, and saves, can help pay off big bucks.
4. Amount of Content: Posting content regularly can increase your overall revenue. The TikTok Creators Fund typically pays creators 2 to 4 cents per 1,000 views. Here is the breakdown:

• For a video with 1 million views, producers can earn between $20 and $40.
• If a video goes viral and gets 10 million views, the creators can earn between $200 and $400.

It’s important to note that not all videos are eligible creators for the Creative Fund. Pre-approved videos, Live Streams, Duets, and Stitches are generally excluded.

Overall, the TikTok Creators Fund enables creators to earn money based on the popularity and engagement of their posts, as well as earn large sums based on the reach of their videos.

How Much Do TikTokers Make?

Here’s how much the highest-paid TikTokers made in 2024:

Highest-Paid TikTokers in 2024

Charli D’Amelio

• Estimated Earnings: $17.5m
• TikTok Followers: 154.3m

Dixie D’Amelio

• Estimated Earnings: $10m
• TikTok Followers: 56.1m

Addison Rae

• Estimated Earnings: $8.5m
• TikTok Followers: 88.8m

Khaby Lame

• Estimated Earnings: $5m
• TikTok Followers: 162.1m

Bella Poarch

• Estimated Earnings: $5m
• TikTok Followers: 94.1m

These TikTok users are probably earning a lot of money using methods other than the TikTok Creator Fund.

 

Usually, between 30% and 50% of a TikToker’s income comes from posts they’re paid to make for brands. Some of them charge between $100,000 and $250,000 for each post.

Earning money on TikTok can be unpredictable, but fortunately, there are multiple ways to succeed at it.

Five Other Ways To Make Money on TikTok

Here are five additional ways to earn money on TikTok beyond the platform’s own payout programs:

1. Affiliate Marketing:

Recommend products to your followers using affiliate links. You’ll earn a commission whenever someone buys through your link. Popular programs include TikTok Shop, Amazon Associates, ClickBank, and eBay Partner. Be sure to disclose affiliates program links as per FTC guidelines.

2. Create User Generated Content (UGC):

User-generated content is created when creators, not companies, create brand content. Brands ask TikTokers to create videos, but some UGC creators prefer to post honest reviews. The goal is for brands to have authentic content that feels authentic, not like advertising.

Creating UGC can catch the brand’s attention and lead to sponsored opportunities down the line. While it may not be immediately practical, building a UGC portfolio and reaching out to brands can open doors for future collaborations.

3. Collect LIVE Gifts:

When you go Live on TikTok, your viewers can send you virtual gifts that you can later convert into money. Here’s how it works:

1. Viewers purchase coins on TikTok.
2. They use these coins to buy virtual gifts, like animations, during your Live session.
3. You receive these gifts as Diamonds, which can be exchanged for real money.
4. Every 200 Diamonds equals $1, so if you have dedicated fans who send gifts, your earnings can accumulate. You need at least $100 to cash out, and TikTok takes a 50% cut.

Going Live doesn’t have to be a daily occurrence to benefit from this feature. It’s a great way to increase your income and interact with your audience in real time. Encourage viewers to send gifts and offer incentives for larger donations, such as shoutouts or follows.

Not sure what to do during a Live session? Here are a few ideas:

• Host a Q&A where viewers ask questions.
• Cook a meal and share the recipe.
• Give a tour of your home or workspace.
• Show your daily routine or get-ready-with-me.
• Interview a friend or another creator.

4. Get Brand Partnerships Through the Creator Marketplace:

While you can find sponsorships and brand deals on your own, joining TikTok’s Creator Marketplace streamlines the process. This platform lets brands search for creators and contact them directly. Showcase your content, specify the types of brands you’re interested in, and match with suitable companies quicker than doing it independently.

To join the Creator Marketplace, you need:

• A personal (not business) TikTok account.
• At least 100,000 followers.
• To be at least 18 years old.
• At least three TikTok videos must be posted in the last 28 days.
• At least 100,000 video likes in the last 28 days.

5. Sell Merchandise

When you have a lot of loyal followers, they want to buy products that support and represent you. You can sell them branded products. Before you launch, ask your audience what they’d like to buy, then set up a website or partner with a merch company to get started.

Here are some items you can sell:

• Hoodies and sweatshirts
• T-shirts
• Mugs
• Tote bags
• Stickers
• Keychains
• Socks
• Patches
• Posters

Remember, you need a huge following to make merch sales profitable as creating these items can be expensive.

Related blog : when is the best time to post on tiktok

End’s up: How Much Does Tiktok Pay

While some TikTokers think the TikTok Creator Fund could be better, it’s still a way to earn passive income.

If you’re successful, who knows? We might even be sliding into your DMs asking, “How much does TikTok pay you?”

And if you’re interested in creating content your video-on-demand platform to share exclusive content, start a free trial with us and discover everything Uscreen can offer you.