LinkedIn

How the LinkedIn algorithm works in 2025. Learn tips to boost engagement, visibility, and reach for better networking.

LinkedIn is the main platform for professionals, businesses, and leaders. They use it to build their brand, connect with others, and create opportunities. With over 1 billion users worldwide, LinkedIn continuously updates its algorithm to improve content relevance and user engagement.

In 2025, LinkedIn’s algorithm has changed a lot. Professionals must know how to rank content. You need to adapt to these changes to increase visibility, gain more connections, and maximize engagement.

This article explains how the LinkedIn algorithm will work in 2025, covers what factors affect content ranking, and shares the best strategies for staying ahead of the competition.

Understanding the LinkedIn Algorithm in 2025

The LinkedIn algorithm is designed to show users content that is:

• Relevant to their interests and industry.

• Likely to drive meaningful engagement.

• Connected to their professional network.

LinkedIn’s 2025 update prioritizes content quality over reach, favoring posts that spark discussions, provide value, and encourage professional interactions.

Key Changes in the LinkedIn Algorithm for 2025

1. Engagement Quality Over Quantity

One of the biggest changes in LinkedIn’s 2025 algorithm is how it measures engagement. Instead of prioritizing posts with the highest number of likes or shares, LinkedIn now focuses on meaningful interactions.

What This Means for You:

• Comments and in-depth discussions hold more weight than simple likes.
• Posts that receive replies and follow-up comments rank higher.
• We prioritize engagement from industry-relevant users over general engagement.

How to Optimize for This:

• Ask thought-provoking questions that spark conversation.
• Reply to every comment to increase engagement signals.
• Tag industry experts to encourage professional discussions.

2. Prioritization of Thought Leadership & Expertise

LinkedIn wants to become the top platform for professional knowledge-sharing. As a result, it boosts content from experts and penalizes generic posts.

How to Leverage This:

• Publish original insights, case studies, and industry research.
• Avoid clickbait and engagement-baiting tactics.
• Write in-depth LinkedIn articles with actionable insights.

The algorithm downgrades content that appears AI-generated or overly promotional. Personal experiences and expert opinions rank higher.

3. Increased Importance of Video & Multimedia Content

The LinkedIn feed now favors visual content, especially short-form videos, carousels, and interactive posts.

Best Practices for Video & Multimedia Posts:

• Keep videos between 30 seconds and 3 minutes.
• Use high-quality captions and engaging thumbnails.
• Post carousel content to encourage swiping and spend more time on your post.

4. Smart Hashtag & Keyword Optimization

While hashtags and keywords remain crucial for content discoverability, LinkedIn penalizes overuse and irrelevant tags.

Hashtag & Keyword Best Practices:

• Use 3-5 relevant hashtags related to your niche.
• Incorporate keywords naturally within the post.
• Avoid hashtag stuffing, as LinkedIn demotes spammy content.

Example: Instead of using #marketing #seo #content #linkedin #trends, focus on specific, relevant tags like #B2BMarketing #LinkedInStrategy #PersonalBranding.

5. The Rise of Niche Communities & Groups

LinkedIn is shifting towards niche content, where active engagement in relevant groups improves visibility.

How to Use LinkedIn Groups for More Engagement:

• Join and engage in industry-specific groups.

• Post insightful discussions rather than promotional content.
• Comment on trending group discussions to increase your authority.

The algorithm boosts content that gains engagement from niche audiences and industry professionals.

Best Strategies to Optimize Content for LinkedIn’s 2025 Algorithm

1. Post at the Right Time for Maximum Reach

Timing plays a critical role in LinkedIn engagement.

Best Posting Times in 2025:

• Tuesdays to Thursdays → 8 AM – 10 AM & 5 PM – 7 PM.
• Avoid Mondays & Fridays, as engagement drops.

Posting when your audience is most active increases the chances of early engagement, leading to higher content ranking.

Related Blog: Best time to post on social media

2. Diversify Your Content for Maximum Visibility

LinkedIn rewards creators who mix up their content formats. A balanced content strategy includes:

• 50% Video & Image Posts (for higher engagement).
• 25% Text-Based Thought Leadership (insights & expert opinions).
• 15% Polls & Interactive Content (drives discussions).
• 10% Personal & Career Stories (humanizes your brand).

By using a mix of content formats, you appeal to different audience preferences, increasing overall reach and visibility.

3. Optimize Your LinkedIn Profile for More Discoverability

Your LinkedIn profile acts as a ranking factor, influencing how often your posts appear in searches and feeds.

Steps to Improve Your LinkedIn Profile:

• Use SEO-friendly keywords in your headline, about section, and job title.
• Fill out all profile sections, including skills, endorsements, and recommendations.
• Add a professional profile picture and customized LinkedIn banner.

A well-optimized profile enhances your credibility and increases your reach.

4. Leverage LinkedIn Articles for Long-Form Content

LinkedIn’s algorithm prioritizes well-written long-form content published as LinkedIn Articles.

Best Practices for LinkedIn Articles:

• Write at least 800-1,200 words with in-depth insights.
• Include headings, bullet points, and bold text for readability.
• End with a strong call-to-action (CTA) to encourage engagement.

5. Build a Strong Personal & Business Brand

LinkedIn favors users who post consistently, engage actively and establish authority.

How to Build Your Brand on LinkedIn:

• Post 3-5 times per week to maintain visibility.
• Engage with industry leaders and influencers.
• Host LinkedIn Live sessions to interact with your audience.

By creating a strong personal and business brand, you show that you are a credible expert. This can help improve your content ranking over time.

Related Blog: How to Get More Followers on linkedin

Final Thoughts: Mastering LinkedIn’s 2025 Algorithm

The LinkedIn algorithm in 2025 is more advanced than ever, prioritizing quality engagement, thought leadership, and niche expertise. To increase your visibility and reach, focus on:

• Creating valuable, conversation-driven content.
• Using video, multimedia, and optimized hashtags.
• Engaging in LinkedIn Groups and industry discussions.
• Posting at peak times to maximize engagement.

By adapting to these changes, professionals and businesses can stay ahead of their competition. They can build a strong presence and grow their LinkedIn network effectively.

Streamline your social media game with Storefries to create, publish, analyze, engage, and collaborate, all in one place!