Digital Marketing

In this blog , we have all the Best free SEO tools that can grow your organic rankings and you can get started on optimizing your website.

Explore our collection of top-rated free SEO tools that can enhance your natural search engine rankings on Google and Bing webmaster  tools, and result in quick improvements in your marketing efforts today. These free SEO tools help us track our work, fix issues, suggest improvements, monitor progress, and simplify daily tasks.

Look at a different type of SEO software, including the ones I already use, for best practices. Find out the best  SEO Tools.

All of These seo free tools works 100% in 2024.

Free SEO Tools You Must Know in 2024

• SEO Clarity – An SEO AI assistant tool
• Surfer – Offering AI integration
• Semrush – Specializing in SEO rank tracking
• SEOptimer – Ideal for SEO audits
• Ahrefs – Known for competitor research
• Clearscope – Focused on SEO content optimization
• Letterdrop – Providing SEO content automation
• BuzzSumo – Assisting in SEO content ideation
• AnswerThePublic – Great for content research on a budget
• Majestic – Specialize in Backlink analytics tool

What is an SEO tool?

An SEO tool is a software that helps improve different aspects of an SEO campaign. These tools do a lot, including keyword search analysis, automated reports, tips on making the best use of AI, and tracking how well your site is performing

It can be hard because there are so many different types of software for specific parts of SEO. I tried to keep things consistent by not including features focused on only one or two small SEO categories, like Moz’s title tag tool. Instead, I looked at products that fit into four main SEO categories

What is an SEO audit Tool?

These tools are specifically designed to analyze one or more measures related to search engines tasks.

What is Keyword Research?

These tools are primarily used to report or focus on target keyword search metrics to help find keywords ideas. They don’t specifically look at the ranking performance of individual webpages or domains.

What is Rank Trackers?

Most SEO ranking trackers basically look at how well a webpages or domain rank for specific keywords. They also have some additional tools for SEO services, but not as many tools in general.

All-in-one SEO tool: Like rank trackers, all-in-one SEO free tools have many features, but cover a wide range of tools. They can sometimes be used in place of other types of tools and often have advanced features like automation and AI.

I reviewed many tools myself, but I wasn’t able to try them all myself. When I couldn’t, I relied on actual user experiences, software demos, joint reviews, and Reddit forums to get the information I needed.

What makes good SEO Tool?

Given the diverse categorization of SEO tools, assessing their quality can be somewhat challenging. To conduct a comprehensive evaluation, I scrutinized multiple products and set quality benchmarks applicable across all categories.

SEO-centric functionality: Each tool should have features for various aspects of SEO. These aspects include keyword research, improving on-page visuals, analyzing website performance, checking content, and assessing competitors.

Value: How accurately does the price reflect the quality of the product? Specific-purpose Tools should be effective enough to Justify Subscription your user with advanced Tools should provide advanced results. Overall, the paid tool should provide more value than the free option.

User experience: How easy is the tool to integrate, learn and use? Users can easily understand the features of a tool, even the complex ones, without relying on simple and ineffective tools.

Integrations: Integration is important for SEO tools because digital marketers often use different software products. Users should easily integrate these tools into common sessions for tasks such as meetings, scheduling, reporting, and customer relationship management.

Best AI assistant tool for SEO

seoClarity

SEO tool category: All-in-one

seoClarity pros:

• Generative AI assistant
• Extensive suite of SEO analysis tools
• Rich content optimization tools

seoClarity cons:

• Custom or unclear pricing for lowest and highest tiers
• Expensive middle-tier plans
• Fairly bare-bones interface

It is a super handy tool that does a lot for your SEO needs. seoClarity is a comprehensive package with many features for SEO and content optimization. It includes an AI assistant named Sia.

With seoClarity, you can track your website’s ranking, learn about search trends, and analyze your competitors.

It helps you create and edit things, like Clearscope. The really cool one is Sia, which can help you write better articles by suggesting keywords as well as creating titles and descriptions for you. Sure, seoClarity is a little pricey, but if you can afford it, it’s totally worth it.

seoClarity Pricing:

• Prices start at $3,000/month for Core and $4,500/month for Professional.

Related Blog : Best AI Tools for Social Media in 2024

Best Free SEO tool for AI integration

Surfer

SEO tool category: SEO audit

Surfer pros:

• Simple AI integrations
• Unique SEO insights
• Exports content directly to WordPress

Surfer cons:

• Fairly expensive
• Requires credits that don’t roll over
• Surfer AI feature is charged by article

It is obviously very valuable for keyword analysis. What really sets it apart, though, is its amazing AI features. Surfer offers five straightforward tools: keyword research, content editor, statistics, domain organizer, and SERP analyzer.

While these may look like devices in other products, Surfer enhances them with simple AI integration.The keyword research tool generates topic ideas from user input. It sends these ideas to an AI content editor for creating and optimizing stories. The tool also analyzes top ranking links with charts on word count, keyword density, and other important metrics.

Additionally, Surfer integrates with Jasper to further improve content creation at an additional cost. Despite its high price, Surfer’s robust features make it a worthwhile investment for users looking for advanced SEO solutions.

Surfer pricing:

• Essential ($89/month), Advanced ($179/month), Max ($299/month), Enterprise (custom)

Best Free SEO tool for rank tracking

Semrush 

SEO tool category: Rank tracker

Semrush pros:

• Massive suite of high-end rank and keyword tracking tools
• Customizable dashboard
• Enterprise-level functionality

Semrush cons:

• Premium pricing
• Not quite as feature-rich as all-in-one tools

This is widely recognized as a leading tool in SEO. Its robust and scalable insights meet the business management needs of SMBs and enterprises. Although Semrush excels in a variety of areas, its primary focus is keywords, SERP analysis, and page ranking metrics.

In addition to its comprehensive dashboard that provides detailed information about a domain’s performance metrics, including authority, backlinks, organic traffic, organic keywords, and time spent on site, Semrush offers customizable widgets for insights that in-depth and report generation for. Though space limits a full breakdown, some notable additional tools include Keyword Gap, among others.

Keyword Gaps: Analyzes websites or domains to identify missing keyword opportunities.

• Backlink Gaps: Compares backlink profiles between websites or domains.
• Keyword magic tool: Automatically generates keyword suggestions based on the specified search term.
• Position Tracking: Provides customizable daily updates on your website and competitor rankings for specific keywords.

Semrush is a tool that mainly tracks keywords and search engine results. Semrush tracks keywords and search engine results. It doesn’t have all the advanced optimization tools. However, it offers extra features like a free AI Writing Assistant app.

This helps to make up for the lack of advanced optimization tools. Additionally, its integration with Zapier further enhances its integration and automation capabilities. Here are a few examples of how it works.

Semrush pricing:

• Pro ($129.95/month), Guru ($249.95/month), Business ($499.95/month)

Best Free SEO tool for SEO audits

SEOptimer 

SEO tool category: SEO audit

SEOptimer pros:

• Simple, effective SEO diagnostics
• Wide range of tools for testing specific SEO elements
• Reasonably priced

SEOptimer cons:

• Limited suite of tools to fix seo issues
• Many tools aren’t particularly complex

Think of SEO audit tools like doctors: they can find problems, but it’s up to you to fix them. SEOptimer is great for finding SEO problems on websites or pages and provides simple tools to solve them.

Just enter your website into SEOptimer, and you’ll get a quick grade from A+ to F, showing where you’re losing search traffic due to SEO, backlinks, user experience, performance, and social media. You will also find useful tips to improve your score.

These suggestions are helpful and specific, like suggestions to add Instagram links or Facebook Pixel codes for better targeted advertising. Performance scores provide insight into load speeds and optimization tips for images and JavaScript bugs.

SEOptimer also provides tools such as code minifiers and generators for meta tags, keywords, and XML sitemaps to help eliminate them. In addition, it provides additional tools for analyzing SEO features such as favicons, font sizes, and keyword rankings. While not as advanced as dedicated SEO platforms, it is a handy and useful tool.

Best Free SEO tool for competitor research

Ahrefs 

SEO tool category: Rank tracker

Ahrefs pros:

• Accurate, timely ranking data
• Detailed keyword analytics
• Less expensive than Semrush

Ahrefs cons:

• Limited reporting tools
• Tool suite is mostly limited to analysis and monitoring

If Semrush isn’t your thing, Ahrefs is similar and slightly affordable. It’s also great for tracking rankings and monitoring competitors.

Ahrefs works like Semrush in tracking rankings and site audits. It also has cool extras, like Web Explorer, which shows how pages rank for certain keywords.

Ahrefs is superior to other competitor tools that cater to content optimization and keyword research. Its Content Gap tool compares which competitor’s keywords are ranking for , and the Link Intersect tool identifies who is connecting with them.

When you look at competitors, you can dig deeper into their pages to see what’s popular. It’s traffic value metric shows how much money keywords can generate.

It is , like Semrush, is great for ranking and competitor analysis, but may not include everything you need.

Ahrefs pricing:

• Lite ($99/month), Standard ($199/month), Advanced ($399/month), Enterprise ($999/month)

Best Free SEO tool for content optimization

Clearscope

SEO tool category: SEO audit

Clearscope pros:

• Highly detailed content insights
• Keyword discovery tool
• Page performance tracking

Clearscope cons:

• Very limited tool suite
• Premium price
• Monthly credit allotment

Surfer’s AI-powered content editor is impressive, but if you’re looking for something similar, check out Clearscope . Clearscope is laser-focused on content optimization, making it stand out among SEO tools.

Unlike other tools, Clearscope’s dashboard revolves around reports rather than keywords or links. You enter a keyword, and Clearscope is a content optimization interface. Here, you can start typing, apply templates, or import content from a URL.

Clearscope then provides content ratings, readability scores, and a list of relevant keywords to optimize your content. These keywords are ranked by relevance and frequency at the top of the list.

The content editing interface is intuitive, offering editing, WordPress and Docs integration, and keyword highlighting. You can switch between keyword research, query, and outline tabs for even more insights. The term map visually identifies relevant keywords used by competitors.

In addition to content optimization, Clearscope offers performance analysis tools such as page statistics, status tracking, and content degradation modules. These help you evaluate the performance of your website and estimate its value. In addition, Clearscope’s keyword discovery tool suggests selecting keywords based on title ideas or URLs.

Clearscope may not be the most versatile or expensive tool, but it excels at maximizing content effort

Clearscope pricing:

• Essentials ($170/month), Business (custom), Enterprise (custom)

Best Free SEO tool for scaling SEO content creation

Letterdrop 

SEO tool category: Hybrid

Letterdrop pros:

• Automatically turns video content into blog posts
• Has content management capabilities
• Find and Replace feature changes internal links in batches

Letterdrop cons:

• Not as feature-rich as competing all-in-one SEO tools
• Reporting and diagnostic tools aren’t as rich as some competitors

In a world of similar SEO tools, Letterdrop stands out. It’s part content marketer, part SEO checker, and part keyword explorer—a unique tool that offers a mix of features. A unique feature is the automatic nature of the features.

Other tools focus on keywords, letterdrop prioritizes content. It interacts with your website and provides business insights on the page. It also helps you optimize your site overall, suggests internal links and prevents broken link. In addition, its Pages to Refresh feature identifies which pages need to be refreshed.

Letterdrop simplifies writing for new posts. It turns content suggestions, reviews, and even videos into blog posts. While it can’t automate your entire content program or cover all SEO needs, it’s a valuable tool for creating quality content. Additionally, its integration with Zapier allows for further automation.

Letterdrop pricing:

• By request

Best Free SEO tool for content ideation

BuzzSumo

SEO tool category: Keyword research

BuzzSumo pros:

• Rich keyword data
• Innovative content idea tools
• Robust suite of content analysis tools

BuzzSumo cons:

• Premium price
• Limited reporting features

It stands out as a top-notch keyword research tool, providing better search trend reporting, headline idea generation, and SERP tracking than many all-in-one products although it is more robust than AnswerThePublic for the comprehensive set of features it offers.

BuzzSumo, you get more bang for your buck in keyword research. Its tool provides detailed seo metrics such as CPC, search volume, competition levels and insight graphs. Each keyword suggestion includes question ideas, story ideas, and block charts.

The Content Generator is a unique feature. Just enter a topic, and you’ll see evergreen reviews, engagement scores, and related questions. You’ll also find projections for content success factors like word count and format, as well as publishing and sharing recommendations.

BuzzSumo offers additional features such as content tracking, influencer ideas, outreach resources, and content analysts. It’s well worth the investment for content analysis and opinions, especially if you already use rank trackers or all-in-one platforms.

BuzzSumo pricing:

• Content Creation ($199/month), PR & Comms ($299/month), Suite ($499/month), Enterprise ($999/month)

Best Free SEO tool for content research on a budget

AnswerThePublic 

SEO tool category: Keyword research

AnswerThePublic pros:

• Very affordable, with lifetime offering on lowest tier
• Unique data visualization
• Search trend monitoring and alerts

AnswerThePublic cons:

• Limited to keyword research data
• Only includes search data for Google, YouTube, and Bing

(ATP) is a budget-friendly tool that helps you understand what people are searching for online. Unlike high-end keyword tools, ATP focuses on user search behavior, giving you valuable insights at a fraction of the cost.

What sets ATP apart is its user search behaviour to keyword research. It provides metrics like volume and cost-per-click (CPC), but also offers visual breakdowns of user intent. When you enter a search query, ATP instantly shows you volume, CPC, and the query’s ranking potential and intent. Its dynamic visualizations make it easy to explore related queries and longtail variations.

ATP allows you to organize searches, hide irrelevant keywords, and compare structured data insights over real time. Plus, it offers search trend alerts to stay updated on timely topics. With plans starting at just $9/month and a lifetime access option for $99, ATP offers excellent value for keyword research

AnswerThePublic pricing:

• Individual ($9/month or $99 lifetime), Pro ($99/month), Expert ($199/month)

I Liked these Free SEO Tools in 2024 but didn’t crack it:

Am I suggesting that there are only nine exceptional SEO tools available? Absolutely not. Below are some products that I found impressive but didn’t quite make it onto the list. Each of these offers at least one standout feature or application for SEO professionals.

RankMath : It is a best wordpress plugin for SEO for WordPress Websites but Yoast is better

RankIQ: A distinctive keyword research platform that categorizes queries into numerous preset topic niches, categorized by difficulty versus volume.

Rank Ranger: More affordable than premium rank tracking and all-in-one platforms, it also includes a range of white-label reporting tools.

SE Ranking: A reliable rank tracker with an extensive set of tools at affordable pricing, ideal for freelancers and SMBs.

Rank Math: An all-encompassing WordPress SEO plugin that competes with Yoast in functionality.

SISTRIX: A comprehensive SEO platform featuring a unique visibility rating system and specialized Amazon search optimization tools.

Moz: A top-tier rank tracker offering numerous useful free tool, including the title tag previewer mentioned earlier.

Jasper: An AI writing tool focused on generating SEO-friendly content with a suite of SEO-centric features.

 Related Blog : Basic Seo and 10 SEO Tools to boost your business

Conclusion:

In local SEO world, success isn’t just hard work. It’s about using the right tools. These tools help us do our job better by solving problems, tracking progress, and simplifying things.

From SEOClarity to Ahrefs, each tool has its own special way of helping us.  Some tools like google analytics, google search console, google serp snippet optimization tool etc., And while there are many tools out there, the ones mentioned here are some of the best.

So, with the right tools in hand, we can meet any SEO challenges and succeed in our digital marketing efforts

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