Social Media Audit: Boost Your Online Presence

Learn how to perform a social media audit to improve engagement, track performance, and grow your brand online.

Rosin | 31 Jan 2025

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Social Media Audit

In today’s digital world, a strong social media presence is crucial for businesses, brands, and influencers. However, managing multiple platforms without a clear strategy can lead to inconsistent branding, poor engagement, and missed opportunities. A social media audit is important. It helps you see what works and what doesn’t, and you can then improve your strategy for better results.

Doing a social media audit by hand can take a lot of time. However, tools like Storefries make it easier. They offer automated insights and track performance.

This guide will show you how to do a social media audit. It will also explain how Storefries can help make this process easier.

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What is a Social Media Audit?

A social media audit is a full review of all your channels. It examines performance, engagement, audience demographics, and the effectiveness of your content. This process helps identify strengths, weaknesses, and opportunities for growth.

Why is a Social Media Audit Important?

  • Identifies high-performing content
  • Helps refine your social media strategy
  • Improves engagement and follower retention
  • Ensures brand consistency across platforms
  • Optimizes organic and paid campaigns
  • Helps track ROI and social media impact

Step-by-Step Guide to Conducting a Social Media Audit

1. List All Your Social Media Accounts

Start by identifying all the social media platforms your brand is active on, including:

  • Facebook
  • Instagram
  • Twitter (X)
  • LinkedIn
  • Pinterest
  • TikTok
  • YouTube

List All Your Social Media Accounts

Check for duplicate, inactive, or unauthorized accounts and consolidate where necessary. Storefries allows you to track all accounts from a single dashboard, making this process effortless.

2. Analyze Profile and Branding Consistency

A consistent brand identity across platforms is key to building trust and recognition. Review the following:

  • Profile and cover images (Ensure high-quality, brand-aligned visuals)
  • Bio and descriptions (Clear, keyword-optimized, and engaging)
  • Website links and contact details
  • Posting tone and messaging

Analyze Profile and Branding Consistency

With Storefries, you can quickly audit your branding across all platforms to ensure consistency.

3. Evaluate Content Performance

Understanding which content performs best helps you create more engaging posts. Key performance indicators (KPIs) include:

  • Engagement Rate – Likes, shares, comments, and saves
  • Reach & Impressions – How many people see your content
  • Click-Through Rate (CTR) – Percentage of users who click on links
  • Conversion Rate – Percentage of users who take action (sign-ups, purchases, etc.)

Evaluate Content Performance

Use Storefries’ analytics to track and compare engagement rates across platforms, helping you fine-tune your content strategy.

4. Assess Audience Demographics

Understanding your audience is crucial for creating relevant content. Analyze:

  • Age, gender, and location
  • Interests and online behaviour
  • Preferred content formats (videos, images, reels, etc.)

Assess Audience Demographics

Storefries provide audience insights, allowing you to adjust your strategy to better connect with your followers.

5. Review Engagement Metrics

Engagement is a measure of how well your audience interacts with your content. Key factors include:

  • Post likes, comments, and shares
  • Direct messages and brand mentions
  • Response time to customer inquiries

Review Engagement Metrics

If engagement is low, experiment with different content types, storytelling techniques, and interactive posts. Storefries track engagement metrics in real time, helping you adapt quickly.

6. Analyze Competitor Strategies

A competitor‘s evaluation helps you understand industry trends and identify opportunities for improvement. Evaluate:

  • Their top-performing content
  • Posting frequency and engagement levels
  • Hashtags and keywords used

7. Audit Paid Advertising Performance

If you run social media ads, analyze:

  • Cost-per-click (CPC)
  • Return on ad spend (ROAS)
  • Ad engagement and conversion rates
  • Audience targeting effectiveness

With Storefries, you can monitor ad performance across different platforms and optimize campaigns for better ROI.

Related blog: social media advertising

8. Optimize Posting Schedule

Posting at the right time can significantly boost engagement. Each platform has peak activity times. General best times include:

  • Facebook & Instagram: 10 AM – 1 PM & 6 PM – 9 PM
  • LinkedIn: 8 AM – 11 AM & 5 PM – 7 PM
  • Twitter (X): 7 AM – 10 AM & 6 PM – 9 PM

Optimize Posting Schedule

Storefries provides AI-driven recommendations on the best posting times based on your audience’s behaviour.

9. Check Hashtag and Keyword Effectiveness

Hashtags and keywords enhance content discoverability. Evaluate:

  • Trending industry hashtags
  • Keyword effectiveness in captions and bios
  • Hashtag engagement rates

Check Hashtag and Keyword Effectiveness

Storefries’ hashtag analysis ensures you’re using the most impactful hashtags to increase visibility.

10. Set Clear Goals and Actionable Strategies

Based on audit insights, set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound), such as:

  • Increase engagement rate by 20% in 3 months
  • Grow follower count by 10,000 in 6 months
  • Boost website traffic from social media by 30%

Set Clear Goals and Actionable Strategies

Use Storefries to track progress and make data-driven adjustments.

How StoreFries Simplifies Your Social Media Audit

Manually conducting a social media audit can be time-consuming. StoreFries automates the process with features like:

  • Centralized Dashboard – Manage multiple platforms in one place
  • Automated Performance Reports – Get real-time insights and recommendations
  • Competitor Benchmarking – Evaluate your performance against industry leaders.
  • AI-Powered Scheduling – Optimize post timing for maximum reach
  • Hashtag and Keyword Tracking – Improve content discoverability

By leveraging StoreFries, businesses can save time, enhance engagement, and boost their overall social media performance.

Related Blog: Best time to post on social media

Final Thoughts

A social media audit is an essential practice for brands looking to optimize their digital presence. By analyzing performance metrics, audience engagement, and competitor strategies, businesses can refine their approach and maximize impact.

Using StoreFries simplifies the process, providing automated insights, performance tracking, and AI-driven recommendations, ensuring your social media strategy stays ahead of the curve.

 

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